Abercrombie x NFL

Game Seven partnered with Abercrombie and the NFL on their campaign In Her Own League: a campaign exploring how women are shaping visibility in sports on their own terms. Featuring gold medalist Sophia Wilson, event designer Marissa Lawrence and sports commentator and creator Katie Feeney, these three women are redefining what leadership, creativity and commentary look like across culture.

As Creative Director on the account, I defined the campaign’s visual expression, collaborating with Strategy and Production to deliver social content that extended to homepage and in-store placements.