Reckless Run Crew

Reckless Run Crew is a Brooklyn-based run crew that began in January 2024. Reckless meets every Monday night at the Greenpoint-based pizzeria Salsa for a 3-4 mile run. Reckless frequently hosts events, unsanctioned races and collaborations with running brands including Tracksmith and Craft Sportswear. As co-founder I manage Reckless’s social media presence, drive events and collaborations and create all content, graphics and marketing materials.

Ray’s to Ray’s is an annual unsanctioned race from the Ray’s Bar Lower East Side location to the Ray’s Bar Greenpoint location presented by Reckless Run Crew. Sponsored by On Running, Ray’s to Ray’s returned for its second year on June 18th 2025.

Over 100 runners ran approximately three miles across the Williamsburg Bridge, receiving one hour open bar at the finish and On running shoes for the winners of each division. Each runner received a custom t-shirt with their entry and the opportunity for a free post-race flash tattoo by tattoo artist Sophie Bee. For two years in a row, the race has sold out in less than two hours after going live.

Content from the event on Reckless Run Crew’s Instagram reached 11.3K accounts (a 120% increase over the prior week) and resulted in 65K views (a 243% increase from the prior week) and 186 new followers.

Ray’s to Ray’s